The Challenge

Rate My Meeting had built an awesome virtual meeting analysis tool, but kept hitting the same frustrating wall with enterprise customers. IT departments would shut them down every time because their service needed direct access to Google Workspace or Outlook calendars.

"We'd get so close to closing enterprise deals, then IT would say 'absolutely not' to calendar permissions," their founder told us.

The problem? Full calendar API access means seeing every single meeting — way too invasive for most companies.

The Solution

Instead of fighting the permission battle, they flipped the script.

Now their customers just add a virtual attendee email (like meeting-bot@ingest.ratemymeeting.com) to meetings they want analyzed. EmailConnect catches those calendar invites, parses the ICS files, and sends clean JSON data straight to their webhook.

The brilliant part? Users stay in complete control — they can skip the virtual attendee for super sensitive meetings and only analyze maybe 20-30% of their calendar. No invasive API access, no compliance headaches.

{
  "type": "calendar_invite",
  "meeting": {
    "title": "Q4 Strategy Review",
    "start": "2024-03-15T14:00:00Z",
    "duration": 60,
    "attendees": [
      {"email": "sarah@company.com", "status": "accepted"},
      {"email": "mike@company.com", "status": "tentative"}
    ],
    "location": "Conference Room A / Zoom",
    "agenda_items": ["Budget review", "Q1 objectives", "Team restructuring"]
  },
  "analysis_request": true
}

The Results

Game changer. Rate My Meeting went from getting blocked by IT teams to sailing through security reviews. Enterprise customer acquisition jumped 40% and sales cycles got way shorter.

Customers love the selective control — they get valuable meeting insights through smart sampling instead of feeling like Big Brother is watching every calendar entry.

What made this work:

• No permissions needed: Just add an email address to meetings
• Selective analysis: Users control exactly which meetings get analyzed
• Clean data flow: Parsed ICS → JSON webhook → their AI pipeline
• EU compliance: All processing stays within European borders
• IT-friendly: No OAuth tokens, no API access, no security red flags

Your Turn

Got calendar data, form submissions, or document workflows trapped behind permission barriers?

Sometimes the best solution isn't forcing people to change how they work — it's meeting them where they already are and making the magic happen behind the scenes.